Mercedes-Benz pays tribute to Virgil Abloh with Project Maybach


Project Maybach by Virgil AblohMercedes-Benz has unveiled the Project Maybach, an electric radical off-road coupe concept designed in partnership with the late fashion designer Virgil Abloh. Inspired by the idea “luxury meets the great outdoors,” the stunning show car was built from scratch and designed by Abloh, collaboratively with Wagener. “A design unlike anything that has been developed by Mercedes-Benz, every element of Project MAYBACH has been built from scratch. Abloh, collaboratively with Gorden Wagener, has interpreted Mercedes-Maybach’s luxury identity with a new design language and pushed the boundaries of function, style, and collaborative creativity. Inspired by the great outdoors and recontextualizing a traditionally metropolitan brand within a distinctly off-road environment, the 2-seater, battery-electric off-road coupe combines huge Gran Turismo proportions, large off-road wheels and distinctive attachments.”

Painted in gold and gloss black, the massive coupe is almost 19 feet long combining a traditional two-door coupe shape with off-road goodies including skid plates and an exterior roll cage. The front has a stunning vertical grille, front skid plate, auxiliary lights and light bar.

The interior is luxurious done up almost entirely in tan leather but in a very minimalistic way.

No word on technical specifications like battery size, horsepower, or electric range for the Project Maybach concept.

Project Maybach is currently on display at the Rubell Museum in Miami December 1–2 in memory of Abloh, “to respectfully celebrate the work of a truly unique design talent.”

Images Courtesy of Mercedes-Benz