Louis Vuitton has released a behind-the-scenes video documenting the creation of L’Invitation au Voyage, its new film campaign starring Arizona Muse. The film was conceived under the art direction of the acclaimed duo Inez and Vinoodh.
The campaign narrative unfolds as follows:
“Paris and its mysteries… For centuries, the most wonderful intrigues have been woven within the Louvre, a haven of culture and history. An intrepid young woman enters this universal temple and unwinds the skein of time. After an encounter with the Mona Lisa and the Italian masters, armed with a key, she releases the secrets—also coveted by a man in pursuit—enclosed for more than 150 years in a legendary trunk created by Louis Vuitton. Like a thread stretching across time and space, a hot-air balloon rises above the Cour Carrée. The beautiful unknown woman leaves the Louvre for a far-off destination in pursuit of her destiny.”
Photo Courtesy of Louis Vuitton
