Infiniti has teamed with American fashion designers Thom Browne and Zac Posen to create a pair of unique Q50 models exclusively for fashion site Gilt. The designers are also introducing a series of accessories – Mr. Browne has designed a Solid Silver Personal Card Case featuring his signature red, white and blue stripe while Mr. Posen has designed a limited edition ZAC Zac Posen Smartphone Clutch.
“I’ve always admired Infiniti and Gilt as brands inspired by innovation, so this was an opportunity to get creative and translate my vision for fashion to the road,” said Thom Browne. “I went into this project almost as if I was designing a bespoke suit. Everything is made-to-measure, from selecting the materials and colors, to tailoring the upholstery to fit the curves and lines of the interior, and also making sure that the hallmarks of my design aesthetic are still reflected throughout.”
“I’m so excited to be working with Infiniti and Gilt.com, who are both known for their innovation and style,” said Zac Posen. “I’ve designed runway collections and accessories but never a car, so when Infiniti and Gilt approached me about this project, I knew it was going to be a fun and exciting journey and a challenge that I was excited to dive into right from the start.”
These one-of-a-kind custom-tailored Infiniti Q50 packages will be sold for $75,000 each on Thursday, December 12, 2013 at 12:00 PM Eastern on Gilt’s Q50 microsite , with a portion of the proceeds benefiting St. Jude Children’s Research Hospital. The two lucky buyers of the luxury sports sedans will also each receive $10,000 of Gilt.com shopping credit, as well as a style consultation at Gilt.