A stainless-steel Rolex Daytona chronograph , ref. 6263/6239, Paul Newman model sold for a cool $1,089,186 at a Christie’s International auction in Geneva on November 10, 2013. The auction was held to mark the 50th anniversary of Rolex most iconic model, Rolex Daytona, the first chronograph wristwatch by the Swiss brand.
“On normal dials, “Oyster” is located always between “Rolex” and “Cosmograph”. This holds true also for the white Paul Newman dial. However, on this model the dial reads “Rolex Cosmograph Oyster” instead of the normal “Rolex Oyster Cosmograph”.
Another noteworthy feature is the different font used for the Rolex designation on this dial. Compared to all other Paul Newman dials, except for a few rare dials made for ref. 6262 and 6264, the R is bigger and the serifs more accentuated. Beyond its graphical appeal, this feature enhances the value and desirability of the present timepiece.”
According to Christies, the 1969 wristwatch was sold to a buyer who wants to be anonymous.