With the 2014 FIFA World Cup just around the corner, Puma continue their collaboration with legendary British fashion label Alexander McQueen to create the new Puma King. Handcrafted in Italy from the highest quality materials and limited to 100 pairs around the world, sadly the new boots are unavailable to purchase. The first style is a unique Fish Skin which is limited to just 30 pairs, and 70 pairs crafted from a rich brown hue Italian leather. Watch the short film below which illustrates the production process .
