Louis Vuitton, a titan of the fashion industry, has officially entered the fray at Baselworld, the most prestigious watch fair in the industry. In a display of characteristic luxury, the brand’s exhibition is hosted on a boat moored alongside one of Basel’s most exclusive hotels.
Under the leadership of Hamdi, the brand has undergone a strategic pivot. His first move was to reduce the number of models by 50%, concentrating solely on timepieces with travel functions and a singular case style. This shift aims to provide a tighter focus and establish a distinct brand identity.
Positioned at the pinnacle of the LVMH empire, Louis Vuitton is targeting the high end of watchmaking—a move supported by Hamdi’s impressive pedigree, which includes leading the Opus series for Harry Winston and the Villeret operation for Montblanc. To solidify this status, the brand has made several daring decisions: utilizing entirely in-house movements, entering the market from the top down, and maintaining a brand identity independent from the rest of the LVMH portfolio.
Photos Courtesy of Louis Vuitton
