H&M’s next designer collaboration will be with Parisian designer Isabel Marant. For H&M, Isabel Marant will create a wardrobe of must-have pieces inspired by her signature style.
“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honor. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality.”
The collection, which will feature clothing and accessories for men and women, will be available in selected H&M stores and online on November 14. Watch the designer talk about fashion and what she will do for H&M in the video below.
[ Photo + Video: H&M ]