Carla Bruni plays the Diva for Bulgari Campaign


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Carla Bruni-Sakozy, France’s former first lady fronts the latest campaign from jewelry brand Bulgari’s “Diva Collection”. The Italian-born beauty posed for famed photographer Terry Richardson in Rome for the shoot, which sees her in a series of glamorous Bulgari looks.

“Bulgari is for me the symbol of passion and of this vivid and colourful Roman gaiety,” explained Bruni. “Like the stones of the Seventies bracelet that my aunt wore when I was a child. I loved that bracelet. I loved its joy, its fantasy – I dreamed of one day possessing such a wonder of my own! I was told that, like me, it came from Italy to Paris. Perhaps that was part of why I loved it, too.”

The singer and former model is certainly no stranger to the world of fashion, previously modelled for the likes of Yves Saint Laurent, Dior and Chanel, before quitting to work on her musical aspirations. What do you think of Carla’s Bulgari ads?

Photos: Terry Richardson / Vogue


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