The one-off Leica M custom made camera by Jony Ive and Marc Newson has reached a record-shattering $1,805,000 at the Sotheby’s RED charity auction. Bidders really came through for charity, the sale exceeded all expectations. In total, all of products auctioned off at the special event raised $26.2 million for for The Global Fund to Fight AIDS, Tuberculosis, and Malaria.
$461,000 USD for a pair of rose gold Apple earpods.
$977,000 USD for a gorgeous red Mac Pro.
$1,685,000 USD for a desk designed by Ive and Newson.
$1,805,000 USD for a one-off Leica M.
$1,925,000 USD for a custom designed Steinway piano.
Before the auction, Jony Ive and Marc Newson spoke with Charlie Rose to discuss the charity event.