The one-off Leica M custom-made camera by Jony Ive and Marc Newson has reached a record-shattering $1,805,000 at Sotheby’s RED charity auction. Bidders really came through for charity, and the sale exceeded all expectations. In total, all of the products auctioned off at the special event raised $26.2 million for The Global Fund to Fight AIDS, Tuberculosis, and Malaria.
$461,000 USD for a pair of rose gold Apple earpods.
$977,000 USD for a gorgeous red Mac Pro.
$1,685,000 USD for a desk designed by Ive and Newson.
$1,805,000 USD for a one-off Leica M.
$1,925,000 USD for a custom designed Steinway piano.
Before the auction, Jony Ive and Marc Newson spoke with Charlie Rose to discuss the charity event.