Jaguar has announced that football icon David Beckham has been recruited as a brand ambassador in China. The former England captain will star in a series of print adverts and TV commercials exclusively for the Chinese market.
“I’ve always been an admirer of Jaguar – from the styling and design to the feel and roar of the engine, every element feels uniquely British. I love the classic E-Type of the 60s and today this legacy is alive in the phenomenal F-TYPE Coupé, a car that epitomises British craftsmanship. It’s an honour to support a brand with such an amazing heritage and I look forward to being part of Jaguar’s exciting future in China.” – commented David on the start of this new partnership.
The print adverts have been shot by renowned fashion photographer Peter Lindbergh. What do you think of this partnership?
[Source: Jaguar]
