British model Cara Delevingne has been announced as the face of Swiss watch brand TAG Heuer, starring in two campaigns with the tagline #DontCrackUnderPressure.
“I am delighted to welcome Cara into the TAG Heuer family,” said Mr. Biver. “This is always a very solemn moment. The TAG Heuer family is not just an idea, it is a team, with true team spirit. We needed someone disruptive yet elegant like Cara to open our minds to the brashness and boldness of today’s youth. TAG Heuer has set its sights on “it-ness”, and Cara is just the person to help us get there. Thank you for joining the team, Cara, and welcome aboard!”
Born under the sign of Leo in London in 1992, Cara joins the long list of sports stars and celebrities that includes Cristiano Ronaldo, Cameron Diaz , Leonardo DiCaprio, Maria Sharapova, Jenson Button, Lewis Hamilton as a TAG Heuer ambassador. What do you think of Cara as the new ambassador of TAG Heuer?
[ Source: Tag Heuer ]