Pharrell Williams Becomes Co-Owner Of G-Star RAW

Music and fashion extraordinaire Pharrell Williams took to Instagram to announce his co-ownership of the premium denim brand G-Star RAW. This partnership comes after two years of collaboration between G-Star and Pharrell Williams’ company Bionic Yarn on Raw for the Oceans, transforming recycled ocean plastic into denim.

“G-Star is an independently minded and forward thinking company,” states Pharrell Williams. “I believe they will be the definitive jeans brand of the 21st century. I am looking forward to being part of that mission and to co-create G-Star’s future…”

On top of my business. As of today, proud to be a co-owner of @GSTARRAW

A photo posted by Pharrell Williams (@pharrell) on Feb 9, 2016 at 4:17am PST

The Dutch jeans brand took to the site as well to welcome their new boss.

Long time friend, and now part of the family. We are excited to announce @pharrell has become co-owner of G-Star RAW.

A photo posted by G-Star RAW (@gstarraw) on Feb 9, 2016 at 6:30am PST

Congratulations Pharrell!

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