Music and fashion extraordinaire Pharrell Williams took to Instagram to announce his co-ownership of the premium denim brand G-Star RAW. This partnership comes after two years of collaboration between G-Star and Pharrell Williams’ company Bionic Yarn on Raw for the Oceans, transforming recycled ocean plastic into denim.
“G-Star is an independently minded and forward thinking company,” states Pharrell Williams. “I believe they will be the definitive jeans brand of the 21st century. I am looking forward to being part of that mission and to co-create G-Star’s future…”
The Dutch jeans brand took to the site as well to welcome their new boss.