Nike unveiled today an exclusive look behind the scenes of NikeLab & Riccardo Tisci’s new campaign shot by Inez and Vinoodh.
“It was interesting…a little bit of a difficult process because to make something that is very dynamic, to do sport and to do activity, and make it strongly recognizable — a fashion statement — is not easy,” Tisci says. “But we achieved something that’s amazing. There’s a lot of sensuality.”
The NikeLab x RT: Training Redefined collection goes on sale tomorrow, July 7, with a second release scheduled the following month. Watch the campaign film below: