Inspired by the marque’s golden era in the 1920s and 1930s, Rolls-Royce has revealed a new ultra-exclusive bespoke model, the Rolls-Royce Boat Tail, echoing the Sweptail, a one-off coupé unveiled at Villa d’Este in 2017.
In the interior, the cabin features a minimalist dashboard. The centerpiece is a unique clock developed by Swiss watchmaker Bovet, featuring two tourbillon timepieces that can either be worn on the wrist or mounted on the Boat Tail’s dashboard.
Built on the Rolls-Royce’s new Architecture of Luxury platform, 1813 completely new parts were created reportedly designed and produced specifically for the new model.
At the press of a button, the deck opens in a sweeping butterfly gesture, to reveal an intricate and generous hosting suite. 
It features a double refrigerator housing the clients’ favourite vintages of Armand de Brignac champagne, two carbonfibre stools created in association with Italian firm Promemoria and a cutlery and crockery set custom-made by Christofle.
“Rolls-Royce Coachbuild clients are intimately and personally involved at each step of the creative and engineering process. We work in harmony with the client to gain complete fluency in the nuances of their character and personality. We carefully translate these qualities into the elements with which they wish to imbue their commission.” shared in a press release Torsten Müller-Ötvös, Chief Executive, Rolls-Royce . “This is authentic luxury. This is contemporary patronage in its truest form. This is Rolls-Royce Coachbuild.”
Only three Boat Tails have been built, each customised in terms of their owners. The price? British automaker declined to disclose the price of the Boat Tail, but sources suggest is priced around £20 million (approx. $28 million USD), becoming the most expensive new car you can buy.
Images Courtesy of Rolls-Royce
