Home » Vehicles » Rolls-Royce La Rose Noire Claims Title of World’s Priciest Custom Car, Valued at Over $30 Million

Rolls-Royce La Rose Noire Claims Title of World’s Priciest Custom Car, Valued at Over $30 Million

Rolls-Royce La Rose Noire Droptail painted in dark red

Inspired by romance and the allure of the Black Baccara rose, Rolls-Royce revealed the Rolls-Royce La Rose Noire Droptail at a private event during Monterey Car Week. This coachbuilt masterpiece embodies darkness, audacity, and theatrical flair. Accompanied by an Audemars Piguet Royal Oak Concept chronograph and vintage Champagne, the mesmerizing, color-shifting marvel is valued at $30 million.

The exterior coachwork finishes in lustrous, complex True Love red—a deep pomegranate hue that appears almost ebony in low light. When illuminated, however, a luminous crimson iridescence emerges against the dusky backdrop. The initial crimson shade, titled ‘True Love,’ pays homage to the romantic essence the client sought to encapsulate. The deeper hue, dubbed ‘Mystery,’ draws inspiration from the rose’s enigmatic character, shifting shades as perspectives change.

Side profile of the Rolls-Royce La Rose Noire Droptail featuring its detachable hardtop roof

Incorporating a detachable hardtop, the Droptail boasts the advantage of showcasing two distinct looks. The extended, sleek roofline imparts a striking coupe aesthetic, housing an electrochromic glass segment that effortlessly transforms from opaque to nearly translucent with a simple button press. Upon removing the hardtop, the Droptail transforms into a graceful, airy roadster, embodying a sleek and open design.

High-angle aerial shot of the open-top Rolls-Royce Droptail, showcasing the red and black interior layout and the bespoke parquetry on the rear deck

“Rolls-Royce La Rose Noire Droptail is a love story, thoughtfully captured and stunningly projected onto the canvas of a Rolls-Royce motor car. It is an expression of the deep and passionate partnership between a husband and wife who are the heads of a prominent international family – to be part of their remarkable story is a privilege. Furthermore, La Rose Noire Droptail stands as a testament to our brand’s relentless pursuit of perfection, where artistry and the vision of a single client truly harmonise. In every detail of this historic commission, there are echoes of both Rolls-Royce’s rich heritage and the commissioning clients’ character, from its captivating yet formidable form to its flawless and elegant romantic gestures. La Rose Noire Droptail, like the remarkable clients who dared to make such a potent and contemporary statement, will be written into Rolls-Royce history forever.” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

Interior cockpit of the La Rose Noire Droptail

Within the cocooning interior, the artwork embodies an abstract portrayal reminiscent of descending rose petals, meticulously crafted through the assembly of 1,603 triangular fragments of ebony wood veneer. Furthermore, an exclusive 43mm Audemars Piguet Royal Oak Concept Split-Seconds Chronograph GMT Large Date, meticulously crafted for this specific application, is seamlessly incorporated into the dashboard, presenting the distinct feature of being detachable and wearable as a separate accessory.

Close-up of the custom Audemars Piguet Royal Oak Concept

Rolls-Royce has opted not to disclose any of the performance metrics for the Droptail model, though it’s powered by the 6.75-Liter V12 engine found in Rolls-Royce’s Ghost and Phantom models, both of which can achieve a 0 to 60 mph acceleration in 4.6 seconds.

Only four of the ultra-customized two-seater will be made. In honor of their Rolls-Royce La Rose Noire Droptail, the owners commissioned an exclusive vintage of Champagne de Lossy, a cherished winery of their preference.

Rear three-quarter view of the Rolls-Royce La Rose Noire with the suicide door open

As reported by Bloomberg, the investment made by the client for the Rolls-Royce La Rose Noire exceeded $30 million, potentially earning it the distinction of the most expensive custom car in the world – and that’s a crazy amount for a non-vintage car.


Source: Rolls-Royce

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