Louis Vuitton has joined forces with Real Madrid in a multi-year partnership, becoming the official provider of formal and travel wear for the club’s men’s and women’s soccer teams, along with the men’s basketball team. This move builds on Louis Vuitton’s long-standing relationship with the world of football, most notably when the brand designed the official trophy travel case for the 2014 FIFA World Cup.
Louis Vuitton isn’t the first luxury brand in sports. In 2024, Manchester City partnered with C.P. Company, Juventus has worked with Loro Piana since 2021, and Milan teamed up with Off-White for last season’s fourth kit. Real Madrid, who once collaborated with Zegna, is continuing the trend of teaming up with prestigious designers.
What Does the Louis Vuitton x Real Madrid Collection Include?
The partnership, masterminded by Menswear Creative Director Pharrell Williams, features two distinct wardrobes. After signing Jude Bellingham as a brand ambassador last year, Louis Vuitton has now outfitted him and his teammates—including Kylian Mbappé, Thibaut Courtois, and Vinícius Júnior—for major events.
Jude Bellingham for Louis Vuitton. The Maison and @Pharrell are pleased to welcome English footballer @BellinghamJude as the newest Friend of the House — embarking on a collaborative adventure in Menswear.#JudeBellingham #PharrellWilliams #LouisVuitton pic.twitter.com/KwIJolDiNg
— Louis Vuitton (@LouisVuitton) August 16, 2024
Louis Vuitton’s Formal Wardrobe will outfit the athletes for official appearances, featuring single-breasted suits, ready-to-wear pieces, shoes, and accessories.
A Shared Vision of Excellence
The partnership is built on mutual values of heritage and performance, as highlighted by leaders from both organizations.
“We are proud to support a club whose history is marked by countless victories and which continues to inspire generations. Louis Vuitton and Real Madrid share values that have driven them to the top of their respective disciplines, propelled by a relentless pursuit of excellence, a spirit of innovation and self-improvement,” said Pietro Beccari, Louis Vuitton CEO.
Meanwhile, Emilio Butragueño said the following: “At Real Madrid, we regard excellence as the essential way to stay at the top. The same philosophy defines a brand as iconic in the fashion industry as Louis Vuitton. We have both succeeded in transcending time, and not only share the responsibility to build a lasting legacy, but also to inspire the world beyond our respective industries.”
Complementing this is a Travel Wear collection made from materials that blend performance, durability, and sophistication. The iconic Monogram canvas has been reimagined in the club’s colors, featuring striking white and gold stripes, and personalized with the “RM” initials on each piece through the exceptional Mon Monogram customization service. The travel collection includes the Horizon 55 suitcase, Keepall bag, and Christopher backpack, all crafted in Louis Vuitton’s Monogram canvas and accented with Real Madrid’s signature white-and-gold details and “RM” initials.
Exclusively for the Team: Is the Collection for Sale?
These items are made exclusively for the team and will not be available for retail. However, select iconic Louis Vuitton models and the Mon Monogram customization service are available in stores and on Louis Vuitton’s website. What are your thoughts on this high-fashion collaboration? Share your opinion in the comments below!
