Bugatti has taken a surprising new route. Their most approachable model skips the supercar route: it’s a performance bike developed with Factor Bikes that channels automotive engineering into world-class riding. Honoring Bugatti’s racing legacy, the bike sports the famed Bugatti Blue — the same hue that represented France in the 1920s and became synonymous with victory when Ettore Bugatti’s Type 35 ruled Grand Prix racing.
Carbon Fiber Mastery by Factor Bikes
“The Bugatti Factor ONE is not simply a bicycle. It is a statement. This project challenged us to rethink every assumption and push engineering boundaries in the same way Bugatti has done in the automotive world for over a century.” Rob Gitelis, Founder of Factor Bikes.
Founded in Norfolk, UK, by former pro cyclist and carbon specialist Rob Gitelis, Factor Bikes unites serious engineering expertise with a true racer’s mentality. By keeping every stage of frame development in-house, from initial design through to production, the brand can innovate quickly while upholding exceptionally strict performance standards.
Hypercar Aerodynamics & Bespoke Components
Designed with a deep focus on aerodynamics, the bike features a unique two-tone split graphic and an exposed carbon finish. The precisely engineered front fork minimizes drag and reinforces front-end stability, ensuring smooth, controlled handling at top speed. The collaboration doesn’t stop at the frame — it shapes every detail. From a bespoke Selle Italia saddle to custom CARBON-TI and Continental parts, each has been engineered exclusively for the Bugatti Factor ONE road bike.
Central to this high-performance setup are the Black Inc Bugatti Hyper 62 Wheels — cycling’s answer to a hypercar wheelset. Weighing only 1,298 g for the pair, the 62 mm rims are engineered for raw speed, trimming aerodynamic drag without sacrificing crosswind confidence.
Price & Exclusivity: A True Collector’s Item
The price tag? Starting at $23,599. But you’re not just buying a bike—you’re getting one of only 250 numbered units worldwide. Same exclusivity, same obsessive attention to detail that you’d expect from any Bugatti.
If you are fascinated by hypercar manufacturers stepping into the elite cycling space, be sure to also check out the breathtaking J. Laverack Aston Martin .1R Bicycle
Images Courtesy of Bugatti
