More than just a crush—the ultimate crush. Days after unveiling Coco Mademoiselle Crush Absolu, Chanel has named Grammy-nominated singer-songwriter Gracie Abrams the face of its newest fragrance, cementing her place within the house after she fronted its Coco Crush fine jewelry campaign earlier this year.
“Gracie naturally embodies the spirit of Chanel. Like Gabrielle Chanel once did, she asserts herself without artifice, driven by a fierce sense of freedom and an instinctive elegance. There’s a liveliness to her—an unfussy refinement that echoes Coco’s modernity. It’s less about silhouette than attitude: Gracie arrives where she isn’t expected, always in motion, charting her own path.” — Thomas du Pré de Saint Maur, Head of Global Creative Resources, Fragrance & Beauty
Crafted by Chanel perfumer Olivier Polge, the 2026 Coco Mademoiselle Crush Absolu opens with bright grapefruit and lychee, unfolds through a floral heart of rose and jasmine, and settles into a warm base of patchouli, vetiver and vanilla, leaving an amber-woody, subtly powdery trail.
Launching this August, Chanel’s latest Coco Mademoiselle is a sweet, luminous scent designed to linger through summer’s final, golden days.
