El Primero Archives

Zenith Chronomaster El Primero Range Rover Velar

March 13, 2017

To mark the introduction of the fourth member of the Range Rover family, the Velar, British automaker and Zenith are ...

September 30, 2016

Land Rover teamed up with Swiss watchmaker Zenith, and officially announced a new relationship with the debut of the Zenith ...

July 7, 2014

Zenith has released the El Primero Stratos Flyback Rainbow watch, a re-interpretation of the 1997 original model made for the ...

October 16, 2012

Austrian skydiver Felix Baumgartner earned his place in the history books on Sunday (Oct. 14, 2012). Wearing the all-new El ...