Mind of Its Own is a playful short film directed by Ryan McGinley, starring American supermodel Karlie Kloss and the sleek Mercedes-Benz CLA. The film was originally premiered during Mercedes-Benz Fashion Week in Berlin on January 17.
You can watch the film here and detailed campaign images can be seen here
This wasn’t the only time Mercedes-Benz turned to short-form storytelling for marketing — two years later, the brand took a more comedic route with “A Fistful of Wolves“, a hilarious short film that showed a different side of the brand’s advertising.
