Swedish camera manufacturer Hasselblad unveiled the Lunar NEX camera at CP+ 2013 in Japan. This premium mirrorless camera combines Hasselblad’s legendary image capture technology with stunning Italian design elements.
The Lunar represents a significant shift in Hasselblad’s material choices. According to the company: “The Lunar embraces traditional Hasselblad state-of-the-art image capture combined with stunning Italian design features. For the first time, we are using carbon fiber, titanium, wood, leather, and precious metals—including gold.”
Premium Optics: New Zeiss Primes for NEX
The camera is shown paired with the upcoming Zeiss 12mm f/2.8 Distagon, one of three new prime lenses launching this summer. The complete lens lineup includes:
- Zeiss 12mm f/2.8 Distagon
- Zeiss 32mm f/1.8
- Zeiss 50mm f/2.8 Macro
Pricing & Availability
The Hasselblad Lunar NEX is rumored to retail around $6,000, making it a significant investment for serious photographers and collectors. The premium materials and Swiss-Italian engineering justify the high-end price point.
[ Sonyalpharumors ]
