Bar Refaeli Is The New Hublot Brand Ambassador


Photo: Frederic Farre / Bar Refaeli for Piaget
Photo: Frederic Farre / Bar Refaeli for Piaget

Swiss luxury watchmaker Hublot proudly welcomed supermodel Bar Refaeli as its inaugural female ambassador, marking a significant milestone in the brand’s history.

“She already bought a few Hublots and we met her in Brazil [during the FIFA World Cup, of which Hublot was the official timekeeper], so finally we made an agreement that on the first of January she will be another celeb ambassador for us. She’s the first female and represents an additional direction for us.” – Jean-Claude Biver, chairman of LVMH Watches, told to WWD.

The Israeli actress and model previously served as the face of Piaget watches in 2012. What do you think of Bar Refaeli as the new ambassador of Hublot?


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