Italian luxury car-maker Ferrari opened a new flagship in the historic Palazzo Ricordi on Via Berchet, just a few metres from Piazza del Duomo. Designed by architect Massimo Iosa Ghini, the store encompasses 750 square meters over three floors with 15 windows overlooking Milan’s most central shopping streets. Conceived as a shopping destination for lovers of the Prancing Horse, the boutique features interactive video walls, multi-sensory brand-experience stations and four F1 simulators where visitors can experience the thrill of 5 different race-tracks. With such experiences, shopping at this Ferrari Store can never get boring. Planning on visiting Milan soon? Let us know in the comments below.
[ Source: Ferrari ]
