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Bentley Launches New Luxury Fragrance for Men

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British car-maker Bentley has joined luxury car marques including Mercedes and Ferrari and launched a range of fragrances for men – including a limited edition bottle which will cost £3,000 (Approx. $ 4,576USD)

“This collaboration has allowed the transposition of Bentley brand core attributes into luxury fragrance.” – commented Lindsay Weaver, Director of Licensing at Bentley Motors.

The ‘Bentley for Men’ and the high-impact ‘Bentley for Men Intense’ fragrances are created by top French perfumer Nathalie Lorson, from the perfume house Firmenich.
The ‘Lalique for Bentley Crystal Edition’ has been developed by Mylene Alran, from the French perfume house Robertet, and is said to smell of fine woody notes and exquisite leather, limited to only 999 pieces.

“Bentley and Lalique have a similar history. Both companies were founded almost 100 years ago. Both stand for craftsmanship and tradition, but also for luxury, lifestyle and innovation. To create a fragrance together is to capture the essence of our skills and our vision in a bottle,” says Silvio Denz, CEO of Lalique.

Bentley’s first luxury fragrance range for men will be available from April 2013. For the prices check out the press release below.

“Bentley and Lalique have a similar history. Both companies were founded almost 100 years ago. Both stand for craftsmanship and tradition, but also for luxury, lifestyle and innovation. To create a fragrance together is to capture the essence of our skills and our vision in a bottle,” says Silvio Denz, CEO of Lalique.

 

Price for the ‘Lalique for Bentley Crystal Edition’:
Eau de Parfum £3,000 / €3,500 / 40 ml

Price list for the ‘Bentley for Men’ product range:
Eau de Toilette £43 / €59 / 60 ml
Eau de Toilette £59.50 / €79 / 100 ml
Intense Eau de Parfum £69.50 / €87 / 100 ml
After Shave Balm £32 / €50 / 100 ml
Hair & Body Shampoo £24 / €27 / 200 ml

Mircea G.