Bang & Olufsen teams with Pepsi to launch exclusive headphones


B&O Play x Pepsi H6 by Ricardo Akn
B&O Play x Pepsi H6 by Ricardo Akn

Just in time for the FIFA World Cup, Danish audio specialist Bang & Olufsen partnered with Pepsi to introduce a unique new line up of headphones. Part of Pepsi’s “Live for Now” capsule collection B&O Play x Pepsi series is a colorful, eye-catching combination of brilliant design and comprises four different designs.

“In summer 2014, fans will come together to experience and celebrate the energy and spirit of the game of soccer, and B&O Play will now be a part of that history,” said Kathy Thornton-Bias, president of Bang & Olufsen America Inc., Deerfield, IL.

The headphones are available to purchase at several audio outlets; the special edition Form 2i headphone is prices at £129 ($149) while the custom BeoPlay H6 will cost you £329 ($399).

B&O Play x Pepsi Form 2i by Hattie Stewart
B&O Play x Pepsi Form 2i by Hattie Stewart

B&O Play x Pepsi Form 2i by Merijn Hos
B&O Play x Pepsi Form 2i by Merijn Hos
B&O Play x Pepsi Form 2i by Zosen
B&O Play x Pepsi Form 2i by Zosen

[ Source: Bang & Olufsen ]


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