Parisian luxury brand Hermès is embracing the digital age and launched a mobile app called Tie Break. Created for the man on the move, the app features seven “breaks” — including animated GIFs, games, funny phrases, comics and how-to’s. The experience is of course encouraged to be shared on Instagram, Pinterest, Twitter and Facebook. The app is free and available to download today on the Apple App and Google Play stores. Watch the teaser video below: