Parisian luxury brand Hermès is embracing the digital age and has launched a mobile app called Tie Break. Created for the man on the move, the app features seven “breaks”, including animated GIFs, games, funny phrases, comics, and how-tos. The experience is, of course, encouraged to be shared on Instagram, Pinterest, Twitter, and Facebook. The app is free and available for download today on the Apple App Store and Google Play Store. That man on the move had already starred in a Hermès short film earlier that spring, Man on the Move, in which dancer Jérémie Bélingard appears to jump in and out of garments from the Spring/Summer 2014 menswear collection. Watch the teaser video below:
