Hugo Boss parfums has launched Boss The Scent, a new fragrance for men. Shot by famous duo Mert Alas & Marcus Piggot under the artistic direction of Jason Wu, British actor Theo James stars alongside Natasha Poly in the print campaign revealing a new side of the Boss man.
“Slow, steady, tense with anticipation, the BOSS way of seduction is an art, which finds a perfect balance between confidence and nonchalance. Tapping into what women really want, it is a masterful orchestration of all the senses. It lasts and is not easily forgotten. “
Boss The Scent will be available at end of August 2015, at a price of €65($71 USD) for 50ml, €89($97USD) for 100ml and €119($130USD) for 200ml.