British automaker Aston Martin and Quintessence Yachts are showing off the new AM37 powerboat during the prestigious Milan Design Week. The AM37 design concept will be on deck at the 55th Salone del Mobile, at Larusmiani Concept Boutique on Via Monte Napoleone from 12 to 18.
“It is true that a beautiful, simple shape is critical to a product’s success but it must also have drama, which is provided by surface language, proportions, and through the choice of exciting materials.” – said Aston Martin Chief Creative Officer, Marek Reichman. “The most important attribute for Aston Martin is the language of design and we have transferred this language into AM37. The new powerboat represents the ideal combination of luxurious and technical materials, generating a powerful yet understated finished product.”
No word on price yet. Want to buy one? Visit Quintessence Yachts, Aston’s partner for its foray into the yachting world for more info.
