Porsche unveiled Porsche Passport, a subscription-based service that allows members to drive different Porsches for different needs or preferences via a mobile app. The service will start as a pilot program in the Atlanta and has two membership plans – “Launch” and “Accelerate.” The $2,000-per-month “Launch” membership would give customers access to eight model variants such as the 718 Boxster ,Cayman S, Macan S and Cayenne; while the more expensive $3,000-per-month “Accelerate” plan includes on-demand access to 22 model variants such as the Porsche 911 Carrera S, Panamera 4S sports sedan, Macan GTS and Cayenne S E-Hybrid SUVs. There are no limits on flips or mileage. In order to join, you have to download the Porsche Passport app developed by Clutch Technologies, which is available on Apple and Android and pay a one-time $500 activation fee.
“Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy,” said President and CEO Klaus Zellmer of PCNA. “With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips.”
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