Porsche has unveiled Porsche Passport, a subscription service that allows members to drive different Porsches for varying needs or preferences via a mobile app. The service will start as a pilot program in Atlanta and offers two membership plans: “Launch” and “Accelerate.” The $2,000-per-month Launch membership gives customers access to eight model variants, including the 718 Boxster, Cayman S, Macan S and Cayenne. The $3,000-per-month Accelerate plan includes on-demand access to 22 model variants, such as the Porsche 911 Carrera S, Panamera 4S, Macan GTS and Cayenne S E‑Hybrid. There are no limits on vehicle swaps or mileage. To join, download the Porsche Passport app (developed by Clutch Technologies) for Apple or Android and pay a one-time $500 activation fee.
“Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy,” said President and CEO Klaus Zellmer of PCNA. “With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips.”
Would you consider using a service like Porsche Passport ? Let us in the comments below…
