American jeweler brand Tiffany & Co. is jumping into the NFT space announcing it would be partnering with the blockchain-based software development company Chain to launch of its own collection, called NFTiff. Available exclusively to 250 CryptoPunk holders, only 250 NFTiff passes will be available for purchase granting them the chance to purchase one-of-one example of their Punk in the form of Punk pendant.
According to Tiffany, the pendants size will be approximately 30mm x 20-30mm and “will use at least 30 gemstones and/or diamonds to create the custom designs with the highest fidelity to the original NFT art. Examples of gemstones include but are not limited to Sapphires, Amethyst, and Spinel.” Each customer may purchase a max of 3 NFTiffs.
When punks go wild at @TiffanyAndCo
Rose gold and enamel Cryptopunk.
Sapphire and Mozambique baguette Ruby glasses, yellow diamond round earring.
— Alexandre Arnault (@alexarnault) April 7, 2022
The collaboration took shape after Alexandre Arnault, vice president of Tiffany & Co. and son of LVMH chairman Bernard Arnault asked his 20.9k Twitter followers in April. – “Shall we custom make @TiffanyAndCo CryptoPunk pendants available for CryptoPunk owners to order for 1 week?” The answer was 80.3% yes.
We’re taking NFTs to the next level. Exclusive to CryptoPunks holders, NFTiff transforms your NFT into a bespoke pendant handcrafted by Tiffany & Co. artisans. You’ll also receive an additional NFT version of the pendant. Learn more: https://t.co/FJwCAxw8TN #NFTiff #TiffanyAndCo pic.twitter.com/pyKlWejHv4
— Tiffany & Co. (@TiffanyAndCo) July 31, 2022
Launching on August 5, the pendants will be priced at 30 ETH or $51,000 USD at the time of writing. Tiffany & Co expects the made-to-order jewelry to be ready in early 2023.