Home » Jewelry » Prada Unveils Eternal Gold, a New Fine Jewelry Collection

Prada Unveils Eternal Gold, a New Fine Jewelry Collection

Prada Eternal Gold
Photo Courtesy of David Sims/Prada

Italian fashion house Prada has unveiled its first fine jewelry line “Eternal Gold,” a line of luxurious, artisanal pieces crafted from 100 per cent certified recycled, traceable gold and diamonds – a first in many aspects. The gold used in the jewellery comes from a variety of sources, including industrial gold such as scraps from jewelry manufacturing, electronic parts like smart-phone circuit boards, which are melted down.“Traceability of diamond origins is conventionally only possible with stones of 0.5 carat or larger. Prada expands it, for the first time, to diamonds of even the smallest size,” the press release states.

The new collection include heart motifs, snakes, sleek earrings and pendants, and will be fully traceable, thanks to blockchain technology, customers who also will be able to verify the authenticity of their pieces by logging into the Aura Blockchain Consortium.

The occasion is marked by a campaign lensed by David Sims and featuring three modern-day icons: award-winning American poet and activist Amanda Gorman, American actor, model, and singer-songwriter Maya Hawke; and Dutch-Korean-Canadian musician Somi Jeon.

Prada’s Eternal Gold is currently available in select stores worldwide and will be available online starting October 17.



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