From Racing to Fashion – French fashion house Dior has announced Lewis Hamilton, the iconic seven-time Formula 1 champion and fashion maven, as its newest brand ambassador, partnering with Dior Men’s artistic director Kim Jones to co-create an exclusive collection of clothing and accessories. As anticipated, the lineup showcases impressive designs that offer a glimpse into Lewis’s personal style, heavily influenced by street fashion and his African heritage.
‘We share a love of nature, a desire to celebrate Africa and an interest in the artisanal process and techniques that unite craftspeople in Africa with the savoir-fair of the Dior atelier,’ commenting on the collaboration, Jones said in a statement. ‘Added to that, this collection also reflects Lewis’ sporting side, his virtuosity and our functionality.’
Hamilton shared his excitement about becoming a Dior ambassador on social media, writing: “Been working on this for a while, looking forward to revealing more.”
Been working on this one for a while, can’t wait to show more ~ https://t.co/P8eHIDuiea
— Lewis Hamilton (@LewisHamilton) July 15, 2024
The collection will be crafted from sustainable, ethically sourced materials from across the continent, and will be available both online and in Dior boutiques on October 17.
