
Since uniting in 2019, the partnership between Bugatti and Jacob & Co. has forged a path where automotive speed meets horological sophistication. Their creation, the Bugatti Tourbillon, has already captured global attention, with a model famously owned by Jay-Z. Now, they have elevated that masterpiece even further.
The Bugatti Tourbillon Baguette captures the essence of this journey—power, precision, and pure artistry. Staying true to the original’s cohesive design, this edition is distinguished by its truly opulent details: 17 carats of baguette-cut diamonds and rubies, a breathtaking sapphire crystal V16 engine automaton, and an 18k white gold case invisibly set with 328 flawless diamonds.
“I live to push watchmaking to new levels no one had even dreamed about, says Jacob Arabo, Jacob & Co. Founder and Chairman. The people and cars at Bugatti are the same. They push everything beyond what everyone thinks is the limit.”

A Fusion of Hypercar Speed and Horological Artistry
Crafted from 18k white gold, the case measures an imposing 52 x 44 mm and stands 15 mm thick—its silhouette and design cues directly inspired by the Bugatti Tourbillon hypercar.
From the sculpted rear wing to the aerodynamic windows, grille, and radiators, every detail pays tribute to its automotive counterpart. These elements are set within recessed areas, enhanced by a finely laser-etched grid. Tinted sapphire crystal inlays on the sides, shaped to mirror the car’s side windows, offer an alluring glimpse into the intricate mechanics within.
Inside the V16 Engine: The Caliber JCAM55 Movement
Inside beats the Caliber JCAM55, a powerhouse of horological engineering operating at 21,600 vph (3 Hz) with a robust 80-hour power reserve. Its architecture and complications are directly inspired by the Bugatti Tourbillon’s V16 engine—not just in form, but in movement. Singular in execution and remarkable in combination, each component reflects a level of technical creativity and mechanical complexity rarely seen in modern watchmaking.

An Exclusive Masterpiece: Price and Unrivaled Rarity
Limited to just 18 devoted enthusiasts, the new Bugatti Tourbillon Baguette presents a rare opportunity to own a stunningly crafted masterpiece — no word on price, but if you’re asking, you probably can’t afford it.
For those interested in the official specifications, you can explore the timepiece further on the official Jacob & Co. website.
Images Courtesy of Jacob & Co.



