David Beckham for H&M Bodywear Spring 2014


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Continuing his successful collaboration with Swedish retailer, David Beckham is back again for another H&M campaign, this time for the spring 2014 Bodywear collection, shot by director Nicolas Winding Refn.

“It was so exciting to work with one of my favourite directors, Nicolas Winding Refn, on my new campaign for H&M. Nicolas pushed me hard to create an action-packed film, which shows off this season’s new heritage-inspired bodywear at its best,” David said in a statement.

The campaign will debut during the US Super Bowl on February 2nd 2014; Meanwhile the collections will be available in selected H&M stores and online from January 30. Watch behind the scenes of the campaign film after the break.
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Photos Courtesy of H&M


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