Harley-Davidson has partnered with Swiss watchmaker Bell & Ross to create the Nascafe Racer, a unique custom motorcycle inspired by the brand’s signature aviation timepieces. The project blends precision watch design with Harley-Davidson’s performance-driven engineering.
“We wanted to mirror the Bell & Ross timepiece wherever possible on the motorcycle, ensuring the essential design was never compromised by unnecessary elements,” said Steve Willis, Sales Director at Shaw Harley-Davidson and Head of its Speed & Custom division.
Bell & Ross co-founder and designer Bruno Belamich added, “We were immediately excited by this project. We share core values with Harley-Davidson, including a pursuit of extremes, adventure, and precision.”
The Nascafe Racer reflects these principles through a stripped-back, instrument-inspired design language, echoing the aesthetics of Bell & Ross cockpit-style watches.
The custom bike is scheduled to appear at several major motorcycle events, including the Dublin International Motorcycle Show, Custom Chrome European Show in Mainz, the St. Tropez Harley-Davidson Euro Festival, and the Bournemouth International Custom Motorcycle Show.
[ Source: Shaw Harley Davidson ]
