The new Mercedes‑Benz A‑Class Concept Spring/Summer 2012 campaign stars supermodel Jessica Stam, with visuals by renowned photographer Terry Richardson. Stam posed on top of the Mercedes‑Benz A‑Class wearing a black Giles Deacon for Emanuel Ungaro dress, looking sultry.
“We came up with the theme of ‘accelerate the pulse’ for Mercedes-Benz’s Spring/Summer 2012 fashion commitment; Terry Richardson has created a truly successful reflection of this with his motif. It symbolises passion and extrovertness and portrays the Mercedes-Benz Concept A-CLASS as the first vision of a young and progressive generation. For the implementation of the key visual, we deliberately chose protagonists that have a similar strength of character and individualism as the Mercedes-Benz Concept A-CLASS. Photographer Terry Richardson, model Jessica Stam and designer Giles Deacon are successful modern artists from whom we’ll be hearing much more in the future too.” shared Anders Sundt Jensen, Vice President Brand Communications Mercedes-Benz Cars .
[ Source: Mercedes-Benz ]
