Claudia Schiffer still has it. The German supermodel just fronted her own Fall 2011 cashmere campaign and the photos are gorgeous. Camilla Akrans handled the camera. She shot everything on location in the UK, which was a smart call. The rough outdoor setting against those soft knits? That’s the whole story right there. Shadows everywhere. Very moody, very fall.
SUM did the art direction. They also built the brand identity for the line so the campaign visuals feel consistent with everything else. The collection itself has long tube dresses in black and navy, oversized grey cardigans and cableknit sweaters that look like a hug. Prices sit between 250 and 500 euros. You’ll find the pieces at department stores and high-end boutiques.
Schiffer in cashmere. Simple idea, executed well.
Photos: Camilla Akrans
