Iconic luxury brand Alfred Dunhill has partnered with Aurasma to create a pioneering augmented-reality experience for luxury retail. For the first time in the luxury sector, Dunhill applied Aurasma’s AR platform to bring its Autumn/Winter 2011 Voice campaign to life on smartphones and tablets. When you point the app at a campaign image, it transforms the flat image into moving content and an interactive transactional platform. Download the free Aurasma Lite app from the App Store.
