Iconic luxury brand Alfred Dunhill has partnered with Aurasma to create a pioneering augmented reality (AR) experience for luxury retail.
For the first time in the luxury sector, Dunhill has utilized Aurasma’s AR platform to bring its Autumn/Winter 2011 “Voice” campaign to life on smartphones and tablets. By pointing the app at a campaign image, users transform a static visual into moving content and an interactive transactional platform.
The Aurasma Lite app is available for free download from the App Store. *Update: The original link is no longer active.
