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Dunhill Launch Luxury Augmented Reality

Iconic luxury brand Alfred Dunhill and Aurasma have collaborated to create a unique and revolutionary digital experience, spearheading the creativity of augmented reality in the work of luxury and retail. Never before used in the luxury industry, dunhill have applied Aurasma technology, the world’s leading augmented reality platform, to literally bring their Autumn Winter 2011 Voice campaign alive through your Smartphone or tablet.This technology, when focussed on a flat image from the campaign , transforms it into a moving image and a transactional platform. Download the free Aurasma Lite app from the App Store.

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