
Gucci has enlisted Charlotte Casiraghi as the protagonist for their “Forever Now” campaign. The collaboration celebrates the shared passion for equestrian sports between the luxury brand and the royal ambassador.
“Over the last two years I have had the pleasure and privilege to get to know Charlotte through our shared passion for horses. She not only embodies the beauty and grace of the equestrian, but is also a wonderful ambassador for the sport,” commented Frida Giannini, highlighting Casiraghi’s alignment with Gucci’s vision.
The campaign’s inaugural portraits were shot by renowned photographer Peter Lindbergh, capturing the elegance and sophistication that define both Gucci’s aesthetic and Casiraghi’s equestrian legacy.

Photos: Peter Lindbergh


