Louis Vuitton knows how to stop traffic. The house’s new print campaign pairs Muhammad Ali with his three-year-old grandson, Curtis Muhammad Conway Jr., and the image is exactly as charming as that sounds. Annie Leibovitz photographed the pair in Ali’s backyard in Phoenix. The champ sits back and watches while the boy stands with his gloves on, feet planted wide and chest puffed out like he owns the ring. It is a family portrait dressed up as an ad, and it works. The $1,525 Keepall 50 bag resting at Ali’s feet almost feels like an afterthought, which may be the smartest product placement of the year.
The campaign breaks June 14th in magazines and newspapers across 60 countries.
[ WSJ ]
