Porsche Design Unveils Collector’s Box for 40th Anniversary



Porsche Design studio celebrates the 40th anniversary of the company with a limited edition set called the “40Y of Iconic Products” which includes a watch P’6540 Heritage Chronograph and a pair of sweet looking aviator sunglasses P’8478.

“Forty years ago, Professor Ferdinand Alexander Porsche founded the Porsche Design studio and his own luxury brand Porsche De-sign. And for the past four decades, the studio has produced numerous classics of superlative design. In fact, Porsche Design developed an entirely new category of luxury products: engineered luxury. The first product was the black Chronograph I, which immediately revolutionised the watch industry. The exclusive spectacles that followed became the world’s most successful sunglasses ever. The two items are still available to this day in their original form. And the reason for this is mainly be-cause of the special “iconic style” of Porsche Design and the luxury brand’s conviction that innovative functionality must be presented in its most beautiful form.”

Technical specifications

Porsche Design P’6540 Heritage Chronograph
Movement/Functions: Calibre ETA Valjoux 7750; automatic chronograph; hour, minute and second hands; date; 48-hour power reserve; 28,800 A/h; 25 jewels; 30-mm diameter (13 ¼ lines); Porsche Design rotor.

Dial/Hands: black, weekday and date indication at 3 o’clock; 30-minute counter at 12 o’clock; 12-hour counter at 6 o’clock; subsidiary seconds at 9 o’clock; black chronograph counter; white chronograph hand; white baton indices painted with white luminescent material; white sweep hour and minute hands; red sweep second hand; white tachymeter scale on the dial.

Case/Back: shot-blasted titanium case; titanium push pieces and crown; anti-reflective and scratch-resistant sapphire crystal; screwed case back; water-resistant to 100 metres (10 ATM); diameter 40.5 mm.

Strap / Clasp: shot-blasted titanium; folding clasp.

Limited edition: Limited to 911 numbered pieces

[ Source: Porsche Design ]


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