Italian fashion house Prada will launch Luna Rossa, a new fragrance for men inspired by the brand’s America’s Cup Challenge team of the same name, next month in Sept 2012. The notes will feature lavender absolute and bitter orange in the top, clary sage and spearmint in the heart, and ambrette absolute and ambroxan molecule in the base. Bottle design is inspired by modern sailboats, signed by Yves Behar. The fragrance will be available in 50, 100 and 150 ml Eau de Toilette and in matching grooming products. For the house of Prada, the cologne is,
“Looking to the values of extreme sailing as a starting point for new ideas, Prada’s new masculine fragrance evolved from the pursuit of excellence. Taking the esteemed Luna Rossa name as its own, it is a scent with a reverence for the natural world and a passion for innovation.”…
[ Mimifroufrou ]
