Italian luxury fashion house Prada will launch Luna Rossa, a new fragrance for men inspired by the brand’s America’s Cup Challenge team of the same name, in September 2012. The notes will feature lavender absolute and bitter orange in the top, clary sage and spearmint in the heart, and ambrette absolute and ambroxan in the base. Bottle design is inspired by modern sailboats, designed by Yves Behar. The fragrance will be available in 50 ml, 100 ml, and 150 ml Eau de Toilette and in matching grooming products.
For the house of Prada, the cologne represents:
“Looking to the values of extreme sailing as a starting point for new ideas, Prada’s new masculine fragrance evolved from the pursuit of excellence. Taking the esteemed Luna Rossa name as its own, it is a scent with a reverence for the natural world and a passion for innovation.”
Could this modern, maritime-inspired fragrance become your new signature?
