Louis Vuitton presents the new Spring/Summer 2013 Ad Campaign. The campaign is shot by famed fashion photographer Steven Meisel in a New York studio, used the same checkerboard backdrop created by artist Daniel Buren, as seen in Paris runway presentation this October.
Marc Jacobs takes up the story: “I have always loved Daniel Buren’s work, and Les Deux Plateaux in the Palais Royal in Paris – a series of striped columns of three different heights – was the inspiration for the proportions of the clothes. I felt that the idea of pairing the girls as ‘twins’ heightened the message of repetition, and the repetition of pattern, which is key this season. Sometimes, they are perfectly matched twins, and other times they are mismatched, wearing different lengths – mini or midi, or midi and maxi – reflecting the different column heights.”
The campaign will break in the February 2013 issues of magazines worldwide.