Leica M camera designed by Jony Ive and Marc Newson

Apple’s Senior Vice President of Design Jony Ive designed in conjunction with designer & friend Marc Newson a one-of-a-kind Leica M Rangefinder for Bono’s (Product) RED charity auction scheduled for November 23 at Sotheby’s New York. Proceeds will go to the Global Fund to fight AIDS, Tuberculosis, and Malaria.

From Leica:

“Leica Camera is pleased to present The Leica M for (RED), designed by Jony Ive and Marc Newson. The camera, based off the Leica M, will be auctioned off at Southeby’s on November 23rd 2013 to raise money for The Global Fund to fight AIDS, Tuberculosis and Malaria.

From a design standpoint, it features a laser machined aluminum body and an anodized aluminum outer shell. A total of 561 models and nearly 1000 prototype parts were made during the 85 days it took to create of this unique, one of a kind camera.

The camera has s a full-format CMOS sensor, high performance processor and new Leica APO-Summicron –M 50mm f/2 ASPH lens representing the best in photography along with its innovative design.”


What do you think of Jony Ive’s camera?

[ Sothebys ]

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