Ferrari has announced plans to build a new Ferrari Land amusement park inside the PortAventura resort near Barcelona, Spain. With a land area of 75,000 square metres, Ferrari Land is set to open its doors in 2016, promising to include Europe’s fastest and highest vertical accelerator, five-star accommodations, 250 hotel rooms and a driving simulator.
“After the success of Ferrari World in Abu Dhabi, we received many, many requests to develop new amusement parks. We carefully sifted through the various proposals and decided to accept Investindustrial’s because it is a very solid plan developed by competent people that will bring the magic of Ferrari to Spain, a nation where we have many supporters and enthusiasts, and to which large numbers of tourists flock each year, in part thanks to PortAventura. This new licence further underscores our brand’s presence in this area. Ferrari Land will delight the whole family and not just Formula 1 fans. We will continue to evaluate other proposals for theme parks outside Europe at our leisure: the brand is our most important asset and we have to enhance its value without diluting it.” commented Andrea Perrone, CEO of Ferrari Brand, the Ferrari subsidiary company that manages the Prancing Horse’s brand-related activities.
Source : Ferrari